Benefits of using virtual cards for ad spend
Issue unlimited cards in the Pliant App yourself to have at least one individual primary and backup credit card, enabling more effective payment management.
Align your Google Ads account setup with corresponding cards for streamlined tracking and accountability.
Set spending limits for each card to match your ad budget, ensuring that marketing spend doesn’t get blocked.
Make as many transactions per day as needed to support your campaigns.
With credit cards automatic charges by Google on the first day of the month, or when your predefined spending limit (payment threshold) is reached.
Add a Pliant card as the primary payment method or backup
To use a credit or debit card for automatic payments, simply add it to your Google Ads account and make it the primary payment method. Or add a credit card as a backup in case your primary payment method fails to ensure your campaigns continue. Be aware that Google Ads does not accept prepaid cards.
Login: Sign in to your Google Ads account and click the Billing icon, then Summary.
Payment methods: Click Payment methods, then Add new payment method.
Card information: Select Credit card and fill in your card information.
Primary card: Select Primary from the dropdown in the bottom left-hand corner and click Save.
Backup credit card: Go back to Payment methods, find your card and click the Set as Back up link.
How to reduce the amount of receipts for Google Ads
Google Ads creates an invoice for every card charge, which can accumulate over time and become challenging for marketers.
In order to have fewer transactions and a reduced billing frequency, we advise you to increase your card limits and the Google Ads payment threshold. Both should match your monthly ad spend.
How this online store uses Pliant’s virtual cards:
“Liquidity and payment terms are central to online merchants. In e-commerce, when you're buying and reselling product, the cash cycle is essential. With Pliant, we've switched Facebook and Instagram ads payments to credit cards and can now scale our marketing budget faster than before.”
– Simon Kronseder, Co-Founder everydays